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Cost optimization goes hand in hand with successful marketing tactics. Since there is no such thing as too much marketing, the investment it demands can seem endless. However, with the right approach ...

While the sales and marketing tactics for B2B companies can differ from B2C dramatically, data hygiene is highly similar. B2B data cleansing is an essential part of any data-related strategy. Without ...

Data plays the main role in business development. To stay ahead of the competition, you must be able to collect and analyze quality data. As AI makes its way into qualitative and quantitative data ...

A failed delivery attempt means lost money, hurt reputation, and an unhappy customer. While it may seem that some percentage of failed deliveries is unavoidable, there are ways to minimize the ...

Brands lose up to $756 billion annually because they don’t personalize their services. Zero-party data can help you fix that. If you’re here to learn how to ditch the guesswork to get to know what ...

One of the key goals of an online retail business is to increase the checkout conversion rate. If the number of visitors to your website is soaring but only a few of them finish the checkout process, ...

While digital marketing tactics like SEO and email marketing are yielding excellent results, mobile marketing and live calls can often achieve much more. Getting a potential customer’s phone number ...

Address standardization involves formatting addresses to adhere to the relevant mailing standards. Since each country can have its own approach to the address format, both local and international ...

The immense effort that goes into developing your eCommerce business can be offset by a few simple mistakes. One of them is not keeping track of consumer addresses. From improving customer ...

The world of eCommerce is rapidly evolving. Each year brings new advancements, technologies, and, of course, challenges. From the growing personalization demands to sustainability trends, business ...