Email Marketing

Email Communication During the Pandemic
As the COVID-19 pandemic is changing the way the entire world works, companies are adjusting their communication strategies. When it comes to emails, you need to take a serious approach to changing ...
Email Marketing 101: Check and Improve Email Deliverability
 Email deliverability is an integral component of your email marketing efforts. No matter how much time and money you spend on designing the perfect email, it won’t work unless you can deliver it. ...
What is Transactional Email: Types & Best Practices
Transaction emails have become an integral part of the interaction between businesses and consumers. Billions of such messages are sent every day. Another name for transaction emails is trigger ...
How to Write a Business Email: Business Email Etiquette
The importance of email as a business tool can’t be underestimated. With 3.9 billion active email users, failing to take advantage of such a communication system is out of the question. When it ...
How to get more email subscribers
It is said that in order to keep your business going, you need a thousand “true fans”, that is people who will buy every product you release. Whether you’re writing a book, creating a video game or ...
How To Avoid Spam Traps?
Marketing specialists spend months developing a top-notch email marketing strategy. They create promotional materials, build an email list, check and recheck it many times. Can all of their effort be ...
What Is Email Greylisting And How It Stops Spam Email
Ever since first spam appeared in 1978, email providers have been looking for ways to protect its clients from such messaging. Blacklisting and whitelisting have been doing a more or less reasonable ...
Getting around MailChimp Omnivore
Ever faced MailChimp Omnivore issues where you couldn't forward emails, or there's an outright ban on using individual email lists? Our condolences! You’re in the cross-hairs of software primed to ...
Email Marketing Terminology Explained: Easy Guide in Plain English
Email marketing is a fundamental ingredient in the recipe of any effective inbound marketing strategy. Even so, it can be a harrowing undertaking if you are a novice, or not adequately equipped to ...
Everything You Need to Know About Email Bounce Rates
Bounced emails are literary the dirty linen of any email marketing campaign. You can ignore them for a while, but sooner than later, they will start piling up, and eventually degenerate into a ...
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