Email Marketing

How To Improve Customer Retention Through Email Marketing
Customer retention is one of the most important elements of successful company operations. According to the Pareto principle, 80% of your revenue comes from 20% of your existing customers. To make ...
What is Click To Open Rate (CTOR)? Is It Important in Email Marketing?
While email marketing is one of the most effective digital marketing methods with an impressive 3600% ROI, achieving top results is only possible with the right approach to metrics. Click to Open ...
Email Marketing Challenges
Email marketing is one of the most effective digital marketing strategies with impressive automation opportunities. A direct digital marketing channel to reach potential and existing clients by ...
Interactive Emails
Interactive emails are an important part of your sales and marketing campaign. They can help engage potential and existing customers while making it easier to push them down the sales funnel. ...
Proper Email List Hygiene: 7 Best Practices
Email hygiene is one of the most important yet overlooked parts of email marketing. Many businesses work hard to collect valid email addresses only to find that many of them don’t generate the ...
Why do your business emails go to spam?
When your emails end up in the spam folder, your entire email marketing campaign takes a serious hit. From careful message design to personalized offers, all efforts are in vain unless the email ...
6 Email List Management Best Practices
Email marketing is one of the most cost-effective marketing tactics that companies take full advantage of. While many email marketing strategies exist, all of them depend on the quality of your email ...
Email Automation
Email is one of the most cost-effective marketing techniques. With the right approach, it’s possible to achieve 4400% ROI (Return on Investment). Email automation can help you improve your entire ...
A Short Guide To Drip Campaigns
Drip campaigns are designed to help companies provide subscribers with the right information at the right time over email. With email marketing automation being an integral part of any marketing ...
Effective B2B Email Marketing in 2022
B2B marketing strategies are going through significant changes. What may have been the traditional course of action in the 2010s is becoming completely outdated in the 2020s. B2B marketers are ...
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